Branding for MILKD

Industry: Food & Beverage (Ice Cream, Bubble Tea, Desserts)
Services Provided: Full Branding & Packaging Design

Overview:

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We partnered with MILKD, a vibrant ice cream and dessert shop, to create a bold and playful brand identity that speaks directly to its fun-loving customers. The objective was to design packaging that not only stands out visually but also amplifies the shop's quirky, modern vibe, perfect for Instagrammable moments. The branding needed to feel fresh, approachable, and perfectly aligned with MILKD's delicious menu of ice creams, bubble tea, and desserts.

Our Approach:

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To capture the essence of MILKD, we developed a visual identity featuring a distinctive cow-themed design with bold purples, blacks, and whites that reflect the indulgent, yet fun nature of the brand. Every design element — from the cups and ice cream tubs to takeout containers — was crafted to evoke excitement and curiosity.

Key Highlights:

• Playful Aesthetic: The use of clean, bold graphics and an approachable color palette creates a fun and memorable visual experience that appeals to MILKD's target audience of dessert and bubble tea lovers.
• Brand Consistency: The brand's identity is consistently carried across all packaging, enhancing brand recognition and creating a cohesive customer experience from in-store to takeaway.
• Social Media Appeal: Every design was optimised for digital engagement, with attention-grabbing packaging perfect for generating social buzz and increasing online visibility.

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Results:

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This branding work helped MILKD's establish a recognizable presence in Bahrain’s competitive dessert market, driving both customer loyalty and social media interactions. The playful designs turned ordinary packaging into a key part of the customer experience, making every visit to MILKD's a treat to share.

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Interested in elevating your brand?

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If you’re looking to create a memorable, cohesive brand that resonates with your audience, let’s work together! Whether you need branding, packaging, or a complete visual overhaul, we'll help you craft a unique identity that stands out and drives results.

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