Work Overview:

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‍For AMO Café, we developed a distinctive branding package that tells a story of love and connection, embodied in every cup of coffee. The goal was to craft a brand identity that blends elegance, and warmth, appealing to customers who cherish both quality coffee and meaningful experiences.

Objectives:

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‍Our objective was to create a visual identity that resonates with AMO Café’s core audience—people who seek more than just a cup of coffee but a moment of affection and reflection. The branding needed to convey a feeling of intimacy and storytelling while maintaining a modern, inviting aesthetic.

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Scope of Work:

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• Logo & Typography: Designed an elegant and memorable logo that reflects the café’s romantic theme, with clean, flowing typography.
• Packaging Design: Created premium coffee cup designs that not only stand out visually but also evoke a sense of nostalgia and personal connection. The use of deep red, navy blue, and parchment-like beige communicates warmth and sophistication, while the handwritten-style phrases, such as "A love letter in every sip," enhance the emotional touch.
• Visual Identity System: Established a cohesive visual language that integrates rich, deep colors and delicate typography, ensuring a timeless appeal. This system extends across all brand elements, from coffee cups to in-store visuals, creating a consistent, story-driven customer experience.

Results:

‍This branding has successfully positioned AMO Café as a café where each cup offers more than just coffee—it offers a special moment of love and reflection. The design evokes a sense of warmth and exclusivity, enhancing customer engagement and fostering brand loyalty through its intimate and refined aesthetic.

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